Primrose (Client concept)

The Client: 
The Haven, an existing property in Midtown Phoenix, AZ 
Class-A Luxury Community 
2-story garden community
25-45 y/o Working Professional
Built in the 1950s - Last Renovated in 2016
Leases are down, so the challenge is to revitalize and bring in new residents while competing with newer communities popping up around midtown.

The Assignment: 
Create a rebranding and repositioning for the fictitious property, The Haven.

Strategy
- Research
- Positioning
- Brand Platform
- Messaging

Identity
- Logo Design
- Tone & Voice
- Visual Design System
- Brand Guidelines

Experience
- Creative Direction
- Packaging
- Branded Environments
- Print Collateral
- Signage
- Print Production Design
- Retouching